Messages
8/10/2021
6 : 34
🎓 Using NPS to predict growth
Net Promoter Score (NPS) is often called “The One Number You Need to Grow”. This is false. But it can predict growth if you survey all your potential customers and track its changes over time.
8/3/2021
6 : 34
🎓 The Amazon effect
Amazon keeps changing people's expectations, and it's not all about free fast shipping anymore. Shoppers are now most dissatisfied with the return and refund handling of non-Amazon retailers.
7/16/2021
9 : 14
🎓 Don’t retarget shoppers too early
Customers abandon products in their online shopping carts all the time. Wait 1-3 days to remind them and boost sales. If you remind them too early your message backfires.
7/13/2021
6 : 34
🎓 Promoting early platform growth
To increase signups of early users to a new platform (by ~20% in one experiment), tell them about your expected future growth (eg "we expect 10000 people to join this year").
7/10/2021
6 : 34
🎓 Welcome to Ariyh + Bonus tip
Thank you for signing up for Ariyh
7/10/2021
6 : 34
🎓 Which review you should show first
Sales were up to 84% higher on a UK retailer's website when the first review showed had five stars (vs one star), independent of the product's average rating.
7/10/2021
6 : 34
🎓 How to boost revenue with free samples
High-quality free samples boost demand and allow you to increase prices and revenue (by 7.7% in this analysis). Make sure to limit their usage, or their effect backfires.
7/10/2021
6 : 34
🎓 Sales activity incentives
Giving sales team incentives based on activity targets (eg calls made, demos given) - and not only commissions on sales results - boosted sales by 6-9%.
7/10/2021
6 : 34
🎓 The rule of three in persuasion
To be most persuasive, use 3 positive claims at once in your message (eg ad, presentation). They are sufficient to show a pattern, but not enough to make people skeptical.